Video: Why Google Places SEO

I created a presentation, which I turned into a video talking about Why SEO for Google Places.

You can also find the presentation about why you should be using SEO for your Google Places page, on Scribd!

Fire Your Yellow Pages Ad - Google SEO vs Yellow Pages

 

I notice too often, when I ask about marketing that companies tell me "I have a Yellow Pages Ad." Oh, wow, very impressive; so does everyone and their brother!

I usually ask these questions when they tell me that:

• When was the last time you picked up that big heavy yellow book? (Recently for me- I was throwing it in the trash.)
• When was the last time you found a business by Yellow Pages?

Most people can't recall the answer to either. The next question they always know though.

Now, for the golden question.. When was the last time you used Google? For most people it's several times a day.

In 2007, Search Engine Land said "Yellow Pages will be toast in 4 years." It's 2011, and I'm confirming their prediction.

Google is the new Yellow Pages!! I'm not telling you to run out and start setting up ads with Google AdWords. Because an overwhelming amount of search engine users DO NOT CLICK PAID LISTINGS.

You want organic seo results. Organic meaning, highly ranked without being a paid ad.

We live in a very digital age, everyone has a website, a smart phone and probably more than 1 computer in the house. 

Get with the times, build a website, claim your Google Places page, claim your business page on Yelp!, start uploading articles, exchanging links, and making your website ranked well in local search results.

Drew Poland is a small business consultant who specializes in web development, and search engine optimization. You can view his seo consulting site here.

Online Marketing For Your Bay Area Offline Business

 

Many of my clients fail to realize that what they are doing normally, is called “offline marketing.” Basically, generating leads and making sales OFFLINE! Makes sense, right? Let’s hope so, that was pretty simple.

What I bring to these clients, is an online marketing presence. Through search engine optimization, Google Places, and link building, I can push their business to #1 online in their niche, industry, and location.

But Drew, you amazing genius (Hey-I’m just going by what my mom says!), what will that do for my self storage, construction builder, or accounting business? I’m glad you asked, what a smart potential client you are! (*hint hint* e-mail me!)

Without writing 10 pages of blabber: Increase your amount of customers! One very powerful tool I like to push is Google Places, especially if a company has a store front, talk about a goldmine! When I get you #1 on Google Places through my advanced and in-depth search engine optimization program, you will see a nice spike in foot traffic.

Keep tuned in for an article on Smart Phones and how they relate to Google Places and my unique marketing techniques for search engine optimization!

Drew Poland is a small business consultant in Fremont CA who specializes in web optimization, design, and local seo, including Google Places.

Why Bay Area Business Needs Google Places SEO

In today’s consumer market, commercial stores and large companies are getting all the attention because they have better locations, prices, or are just more familiar to an individual. It is crucial for small businesses to be search engine optimized (SEO) in order to be found and stand a chance against bigger names. Not only should small businesses be SEO for web searches but also on maps and local search like Google Places.

Having your business on Google Places will enable customers to find your business more easily. Not only does the location of a business come up, the contact number, multimedia (photos and videos), reviews, and a plethora of helpful information is included in the results on Google Maps and Google Places.

People go about their day running errands within proximity of themselves. They would rather make fewer stops when they are out rather than go to a number of different places with farther distances between them. When they log online to search for the nearest drug store for example, they would probably type in “drug store near Tribune St”. When the search results come up, competitors’ names and locations might come up first even if their drug store is a lot farther than yours. So instead of the buyer walking a short distance to your store, they’d go all the way to the other one because yours didn’t show up highly ranked within the search pages.

It is also a way to advertise your company and entice people to see you even if you don’t have a website. Since people go to a certain areas everyday, your location can pop up beside the place they are looking for. So if you own a small coffee shop beside the dry cleaners people go to, they might just see the location on Google Places and decide to drop by for a latte.

Since technology nowadays has allowed everyone to go mobile and hit search while they are out and about, being SEO on Google Places will be beneficial for the searcher and for the small business.

Drew Poland is a Web Consultant in the Bay Area, who specializes in Google Places SEO.